Businesses have their rivals. Jio has Airtel as its rival, Coca Cola has Pepsi, and McDonald’s has Burger King. But, what about Amul? Amul is one of the few brands which hardly has any competitors that can level the brand’s popularity. But, how did Amul achieve such greatness? In this blog post, we’ll decode Amul’s

One of the most common allegations made against new age startups is that they don’t make profits. Though it’s somewhat justified for other startups, the story is different with Nykaa. Behind the rise of the brand Nykaa, some genius ‘Nykaa marketing strategy’ have played a vital role. But, the most vital role was probably Nykaa

Several brands have extended exponentially after their launch. One of them is Zomato.   How did they manage to accomplish their success? What was the marketing strategy owned by Zomato to attract customers? Zomato is a restaurant search and discovery service founded by Deepinder Goyal and Pankaj Chaddah.  This zomato case study analyzes a few of

Cadbury’s digital marketing strategies are innovative and remarkable for every person.  Every product under the label of Cadbury sits well in every moment and as well as occasion. What are Cadbury’s marketing strategies? In this blog, we will cover the marketing strategy, marketing mix,  target audience, digital marketing, and so on! The brand Cadbury has