Cult-favorite names such as BMW, Coca-Cola, Netflix, Sephora, Spotify and Nike are using AI marketing tools to prognosticate your needs, match your vibes, or even sometimes’ make you feel like they possess a near-telepathic insight of your mind. Ads are getting smarter, and it is anything but our imagination. As a full time marketer, who spends his fair share of time in Webflow, HubSpot CMS and Google ads, I have put together the best AI marketing automation tools, that regardless of the brand size, you can use to gain a competitive edge.
A week back when I was surfing through trends to uncover upcoming ads strategy, I realized the wave Internet Explorer brought 30 years ago, AI is going to do the same, or in Gen-Z lingo, gas it’ no cap. Unless you live under a rock, by now you know that automation tools are conquering the tech industry, and marketers must be fully armed to embrace its blessings.
I cannot be the connoisseur in making announcements like “AI bubble will burst soon” or “AI will take away your jobs”, but with certainty I can say, if you keep updating your think tank with AI marketing tools, you will know the easy way to the ladder (legs wont stop hurting though 😜).
Image: Different example of Ads created using AI by Big Bulls such as BMW, Coca-Cola, Netflix, Sephora, Spotify & Nike
What are AI Marketing Tools?
To sum up AI tools for marketers, in a quick summary, we can call these tools, softwares that integrates with LLM and your existing marketing workflow, with the help of MCP (Model Context Protocol), in order to facilitate the automation of internal workflows for marketers like you and me. With AI marketing tools, you get the liberty to create something new or enhance your automation skills without even attending a single lecture in AI Engineering. The wave brought by automation tools have also been supported in the statements given by brands such as Palo Alto Networks, CrowdStrike, Shopify, Intuit and Microsoft, highlighting the salience of employees leveraging AI tools in some way (Cnbc.com, 2015). Another data also shows that global AI software’s market revenue has increased from literally nothing in 2018 to $100B in 2025. So, if you were thinking you still have time to ignore or use marketing automation tools to the surface level, it’s high time to pull your socks up.
Image: The growth of AI software market’s global annual revenue
(Source: Howarth, 2025)
How does one use AI in Marketing?
With the increasing consumer data, the capabilities of mere human marketers to filter out the noise and transform information into actionable intelligence, within the timeframe where it can be used and benefited from, is now near to impossible (Roetzer & Kaput, 2022). As of August 2025, marketing is all about data – competitor information, ongoing trends and customer habits and vibes. But as Roetzer & Kaput have said in 2022, manually sourcing and using these data will drag your marketing efforts to the Jurassic age. But with AI, you can enjoy a simpler and efficient process. As stated by Demis Hassabis, the cofounder and CEO of DeepMind, “AI is the science that makes machines smart” (Theguardian.com, 2015), and AI tools for marketers can amplify tasks and at scale, which would be arduous to achieve manually.
Some common ways me, my colleagues, friends and clients are using AI marketing tools, include:
- Audience targeting
- Lead generation
- Personalization
- In-depth consumer knowledge
- Behavioral analysis
- Competitor insights
- PPC Advertising
- Search engine optimization
- Social media listening
- Email marketing
- Predictive marketing
- Chatbots
- Customer support
- Content generation
- Intelligent website audits
- Market analysis
There are many more ways you, a marketer can relieve your back with marketing automation tools. But do not continue with the fantasy that there will be one tool or software that’ll do all your laborious work (at least as of now). As we learn from the excerpts of the book, “To use or not use artificial intelligence (AI) in marketing”, you’ll need more than one AI-powered marketing platform to stand out in the crowded arena that the marketing jungle of 2025 has become (Acatrinei, 2025).
Image: A study conducted by Surveymonkey in USA in 2024, shows the different uses of AI tools or software for Marketing related tasks
(Source: Surveymonkey.com, 2025)
From a marketer to a marketer, honestly there is no secret sauce, but it is the combination of machine-learning and automation that even most of the data manipulation tools use to achieve stellar results at scale. So, below I will explain to you some of the best AI marketing tools emphasizing on their uses, benefits and limitations (if any).
10 Best AI Marketing Automation Tools to Augment your Business, Regardless its Size or Type!
1.Fullstory (Bettering Digital Experiences)
Remember the pain Google Analytics, Mixpanel and Microsoft Clarity caused when you needed to know where your customer hovered the most, what caused conversion or which section of your landing page must be changed? Well, to solve that the brainchild of ex-Googlers, Fullstory, was waiting for you all along. Founded almost 11 years ago, in 2014, Fullstory was created by and for product marketing, engineering and CX teams.
The reason behind me calling this AI marketing tool, one of the best, is its capacity of making insights such as the journey a visitor goes from the beginning of visiting your site to conversion or (churn) visible as daylight. This AI-powdered marketing platform teaches you a lot by accentuating the unpredictable things that visitors often do, which would be difficult to anticipate when doing manually.
For foregrounding this type of valuable insight, Fullstory employs AI, which tracks every cursor movement, clicks and page visits throughout a visitors journey, for creating the digital story. You can then evaluate this insight with the stories of thousand other visitors’ for decision making. This marketing automation tool harnesses AI’s processing power and adaptability to discern both errors and opportunities quicker than any human observer could.
From my personal experience, this AI marketing tool has been a cost saver, especially at times, when I was working with limited resources. I have seen ease in bettering UX of the sites, along with increased customer retention.
2.Gumloop (Ideal for AI automations)
If there is any underrated gem in the market of AI-powered marketing platforms, then it has to be Gumloop. Founded almost a year and half ago by two Canadian mavericks, Max Brodeur-Urbas and Rahul Behal, this AI marketing tool will surely sweep you off your feet.
This tool is like if Zapier and ChatGpt had a child together.
With Gumloop, even if you have no idea of coding, you can connect your internal tools or workflows to any LLM models including Claude, GPT-5, Falcon, DeepSeek–R1, Grok, etc.
Apart from all the things I love about this AI marketing tool, its user interface or UI, is definitely noteworthy. It is so tasteful and clean that you would actually like working with it. Besides, Gumloop does not need you to have your own OpenAI or Anthropic API, as it immediately allows you to start using high-quality AI models without having to pay for it separately. You can easily call it an all-inclusive AI-powered marketing platform. Additionally, the new MCP launch of Gumloop has made it one of the best AI marketing tools for startups and marketing teams.
Although you will get a lot of articles showing the increased use of Gumloop by big bull companies, personally I have been using it because:
- I do not need to have access to API keys or worry about surprise billing, as Gumloop comes with in-built access to the pioneering AI models.
- It has one of the smoothest UX alongside better flexibility for AI workflows.
- It has one of the most powerful web and app scraping, allowing marketers like me to scrape various content from different sites and add them to tools such as Notion, Slack, or Google sheets.
- Finally, their continuous AI agents are a steal deal for me, as once you set up automations, this AI marketing tool runs without fail, while also acting upon new data in real-time. This will boost especially your sales, research and admin related tasks.
3.Surfer SEO (Pushes Content Ranking)
Well even if you have a full fledged content team, penning down every content your brand needs, you still have to forge the keyboard when it comes to ranking right?
But how much are you really left with at the end of the day, after harnessing every task a marketing maverick has to do?
Here comes, Surfer SEO, a content optimization tool, allowing us marketers to ensure that the contents we publish ranks.
While the content ninjas put their thoughts in google docs, this AI marketing tool both accesses and scores your content based on the density of keywords, readability, length of the content, use of headings, along with other factors which catalyzes the ranking of your content.
This AI marketing tool offers a well-equipped text editor, enabling you to copy-paste any content for quicker analysis. To use this tool, you must first choose your domain, niche and target audience. Once done, Surfer SEO then gives actionable insights accentuating top-ranking keywords in real-time, outlining content structure, and even defining the image density for the piece you paste or create. With its use, you will see real improvement in your SEO. Besides, this tool can also be easily integrated with other content marketing tools such as WordPress, Google Docs, Jasper, and so on. Some of its notable clients include FedEX, Shopify, and Viacom, known for praising the tools capacity of advancing organic growth metrics.
4.Lexica Art (Creates Exceptional Blog Thumbnails)
Well if you are looking for a realistic tool, that gets you back the time you were spending on Canva or Adobe for creating blog thumbnails or images for SEO clients, then Lexica will be your best rescuer. As per my personal experience (while there is no match to original photography), this AI tool for marketers can create one of the best high-quality and realistic looking AI images.
There are various prompts to use from, which can also be saved, so all the images you create with this automation tool, are aligned with the brand guidelines. You can also make use of it for social media posts as well. This is a great escape from standard stock images.
5.Crayo (Best for Short-form Videos)
Once you have triumphed over the Marketing Rockstar’s role, what is the next dominion throne? It’s of course the video platforms. TikTok, IG Reels or YouTube Shorts, when used correctly can lay out the chess board for your vanquish. In that quest, Crayo would be the perfect AI-powered marketing platform.
Started by two big YouTube creators, best known for their faceless YouTube channels, Musa and Daniel, this tool streamlines the overall video creation process. It not only assists you in ideation of short-form videos, but also supports production and video generation, meant to go viral.
Whether you want to mount the next big throne in your career or your marketing strategy surrounds using voiceovers and graphics for story telling, with Crayo you can produce those videos faster.
6.Originality AI (The Sherlock of AI Detection)
This is one AI marketing tool, which I use at least 5 times a day daily. For every time a writer of mine has complained that their AI score has been unjust to them, and I could not do much, that zest helped me scrape this automation tool out.
It is best when you are working with freelance content writers, and you want to be sure that chunks of their content is not from tools like Gemini or ChatGpt. But, use these tools like grain of salt, as there have been accusations of falsely framing human written content as AI writing. But out of all the AI content detectors out there, personally I have found this tool to be one of the best.
7.Chatfuel (Next-Gen Chatbots)
No matter what you think of chatbots, irritating or helpful, they will stay. And if you are yet to create a chatbot, let me tell you, the usefulness of the chatbot depends on its building.
In the building of chatbots, Chatfuel is such an AI marketing tool that saves you from buying an off-the-shelf solution, and creates a virtual personality, with the help of an easy and intuitive drag and drop interface.
With the help of this AI-powered marketing automation tool you can replace mundane FAQs from your website, or mobilize potential leads down the funnel by utilizing discount codes. Chatfuel’s bots are currently the best at interpreting non-grammatical or even misspelt responses. This tool is also great at spotting keywords that trigger appropriate and helpful responses.
And if you are questioning their capability, let me tell you, this AI marketing tool is an official partner with Meta (formerly known as Facebook).
8.Brand24 (Seamless Media Monitoring)
Where must you go to see your brand’s overall media performance? By media performance I mean, where over the internet you are being mentioned, how many people are watching you and etc. The good news is you no longer have to go to- and -fro, from tools to software platforms to learn analytics, Brand24 combs through new sites, social media platforms, blogs, videos and others locations for identifying the number of mentions. Once done, then this AI marketing tool, with the help of sentiment analysis classifies topics of conversation alongside the intrinsic emotions of users and reviewers.
This level of data visualisation empowers marketers in responding quickly to criticisms and intervening with customer support issues, as and when needed. As a result, you will watch scaling customer retention with increasing potential of locating product and service flaws, before it cascades into a catastrophe.
Being honest, at the beginning I thought Google keyword search would do this for me too, but by using this AI marketing automation tool, I have realised how more efficiently than Google keyword research, Brand24 highlights grievous mentions and positive reviews, while weeding out unnecessary data.
This AI marketing tool also offers a hashtag trend-spotting feature and consumer support involving blogs and masterclasses that will further sharpen your marketing strategy and customer service skills. It is already gaining fame amongst brands like Uber, Hostinger, SWPS University, and Mercedes (Brand24.com, 2025).
9.Browse AI (Scrapes Web Pages Like a Pro)
As a digital marketer if you must have a weapon in your armory, it must be Competitive Intelligence (CI). With this AI tool for marketers you can swiftly assess competitor organizations, identify new trends, pricing strategies used, reviews by users and product launches.
With Browse AI you can quickly train a bot that will source data for you, which will also, without making a single mistake, fill spreadsheets with everything you need. With this AI marketing tool you can also look for competitor products with poor reviews, to identify product improvements, or uncover current prices of similar products over ecommerce sites, for instance.
This AI marketing tool is used by 2500+ brands including big names such as Adobe, Amazon, HubSpot and Salesforce.
10.Reply.io’s AI Sales Email Assistant (human like email replies)
While writing one or two emails a day does not sound bad, ask a BD specialist, and they will tell you how laborious and prone-to-error this task is. And if you have used platforms like ChatGpt you already know how those emails can place you in front of clients. Reply.io’s AI Sales Email Assistant claims to remove a lot from that drudgery.
But this AI-powered marketing platform offers much more than just that. If you open this tools website, you will learn that they call themselves a “sales engagement platform”.
Create cold email drip campaigns throughout various channels, and depend on this AI marketing automation tool to automate the rest. By leveraging AI-powered response scoring, Reply accentuates leads that hold potential to BD or sales employees. It also includes a host of CRM integrations along with predictive analytics tools that can help you track the progress of your campaigns with a few clicks.
There is no Way to Ignore AI-Powered Marketing Platforms anymore, So Buckle Up!
Although experts call it the digital renaissance, we are still at the dawn of this revolution. There are many more AI technologies that are at the fingertips of modern marketers, enabling even the tiniest of startups to compete for worldwide fame parallel to established names.
Many of the tools I have mentioned above have free versions available, so go and give them a try.
Reference List
Acatrinei, C. (2025). To use or not to use artificial intelligence (AI) in marketing: Insights from qualitative research on adopters and non-adopters. In Marketing Theory and Practice in Romania: Model for the Developing World (pp. 253-267). Cham: Springer Nature Switzerland. https://link.springer.com/chapter/10.1007/978-3-031-93875-7_19
Brand24.com, 2025. Learn about our clients’ stories – Case Studies. (n.d.). Retrieved from https://brand24.com/case-study/
Cnbc.com, 2025. https://www.cnbc.com/2025/08/13/how-some-of-the-biggest-us-companies-are-using-ai-to-cut-workers.html
Howarth, J. (2025). 50 NEW Artificial Intelligence Statistics (July 2025). Retrieved from https://explodingtopics.com/blog/ai-statistics
Roetzer, P., & Kaput, M. (2022). Marketing artificial intelligence: AI, marketing, and the future of business. BenBella Books. https://books.google.com/books?hl=en&lr=&id=sOxKEAAAQBAJ&oi=fnd&pg=PP1&dq=Roetzer,+P.,+%26+Kaput,+M.+(2022).+Marketing+artificial+intelligence:+AI,+marketing,+and+the+future+of+business.+BenBella+Books.&ots=5O28v2lWqm&sig=0a0DM-PZaACSVgqr-ZTE1NbNuVw
Surveymonkey.com, 2025. AI In Marketing Statistics: How Marketers Use AI In 2025. (n.d.). Retrieved from https://www.surveymonkey.com/mp/ai-marketing-statistics/
Theguardian.com, 2015. Demis Hassabis on our AI future: “It’ll be 10 times bigger than the Industrial Revolution – and maybe 10 times faster.” (2025). Retrieved from https://www.theguardian.com/technology/2025/aug/04/demis-hassabis-ai-future-10-times-bigger-than-industrial-revolution-and-10-times-faster
